About AidGPT
A Training Brand of MarketImpact Digital Solutions Ltd.
Where Humanitarian Expertise Meets AI Innovation
AidGPT is the training division of MarketImpact Digital Solutions Ltd., created to help humanitarian and development organisations build practical, responsible AI capability.
Our programmes are designed for staff in Grants, MEAL, Programme, and Support roles, focusing on safe, ethical, and immediately applicable AI workflows. Every AidGPT course is built on MarketImpact's 13+ years of humanitarian experience — ensuring technology serves people, not the other way around.
We believe in Responsible AI, by design:
- No personal data in training examples
- Verification before use
- Do-No-Harm as a standard
AidGPT bridges the gap between AI potential and humanitarian reality, turning curiosity into capability through hands-on, context-driven learning.
About MarketImpact
MarketImpact Digital Solutions Ltd. is a consultancy and innovation partner that supports humanitarian organisations to adopt technology safely and effectively. We specialise in AI implementation, digital social protection, and systems design for organisations working in fragile and crisis-affected contexts.
About the Founder
Thomas Byrnes — CEO, MarketImpact
With over 13 years of humanitarian experience across 20+ countries, Thomas has led large-scale cash and digital innovation programmes with organisations including IFRC, NRC/NORCAP, DRC, and the Red Cross Movement.
Humanitarian Career Highlights
IFRC Leadership
As Cash Delegate in Greece, scaled the organisation's largest cash programme from a €60,000 pilot to €30 million in EU/ECHO funding.
Consortium Development
Founded the Cash Consortium of Yemen (securing $10M in first-year funding) and helped establish the Cash & Livelihoods Consortium of Iraq.
Digital Innovation
Through roles with NRC/NORCAP and partners including GIZ, DAI, and UNICEF, advanced responsible AI and digital social protection initiatives in Ukraine, Pakistan, and Armenia.
Why AidGPT Exists
Thomas founded MarketImpact after identifying a persistent gap: humanitarian teams needed AI guidance tailored to their mission — not generic tech training.
AidGPT was born from that need: a way to translate technical innovation into safe, human-centred, and context-aware training for NGOs and social impact organisations.
Mission & Values
Humanitarian First
Every solution must serve affected people first. Technology should amplify human compassion — never replace it.
Practical Innovation
We focus on tools and workflows that work in real operational environments, from field offices to HQ.
Ethical AI
Transparency, accountability, and respect for dignity underpin every training and deployment we deliver.
Trusted by
Our Services
Through MarketImpact and its AidGPT brand, we deliver:
Responsible AI training and certification
For humanitarian staff across all departments
AI implementation and workflow design
For NGOs and government partners
Digital transformation and social protection advisory
Strategic guidance for digital programmes
Crisis-response technology integration
And capacity building for emergency contexts
Get in Touch
Email: thomas@marketimpact.org
Schedule a Discovery Call: Book Here
MarketImpact Digital Solutions Ltd. is registered in Estonia
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